I'm part-time Experimental Psychology PhD Student @ University College London and a Senior Data Scientist @ dunnhumby.

I'm interested in human decision-making and the ways it can be improved. My PhD research (in collaboration with Professor Brad Love and dunnhumby) aims to understand how consumers develop preferences for products in the supermarket. I combine experimental psychology, big data analyses and cognitive modelling.

At dunnhumby, I develop and deploy machine learning models at scale. I'm particularly interested in model deployment, natural language processing and reinforcement learning algorithms.

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